LaLiga switches audiovisual provider : farewell to Mediapro after years of partnership

LaLiga officially announced on Monday, April 14, 2025, the conclusion of its selection process for audiovisual production providers covering the next five seasons. In a significant shift in the Spanish football broadcasting landscape, Mediapro, the long-standing partner, will no longer be involved in the production setup. This major change comes as LaLiga seeks to enhance its broadcasting quality through new partnerships with industry leaders known for their expertise in sports broadcasting.

In Short

Major broadcasting shift: HBS takes center stage in LaLiga production

The Management Body for Audiovisual Rights at LaLiga has confirmed the selection of new companies responsible for producing content for both Primera and Segunda divisions. After an extensive evaluation process, Host Broadcast Services (HBS) emerged as the principal winner, securing three of the five production blocks offered in the tender. This Swiss-based company has built an impressive reputation in sports broadcasting since its founding, serving as the host broadcaster for every FIFA World Cup since 2002.

HBS will now handle the production of exploitation media for both LaLiga EA Sports and LaLiga Hypermotion, as well as master control room (MCR) operations and centralized services. The company’s extensive portfolio includes production for elite competitions like the UEFA Champions League, European Championships, and Africa Cup of Nations, bringing world-class expertise to Spanish football broadcasting.

With predictive analytics becoming increasingly important in football broadcasting, this change could bring new dimensions to how matches are presented. Betting enthusiasts who rely on quality broadcasts for informed decision-making will likely benefit from HBS’s reputation for innovative camera angles and cutting-edge graphics that highlight key tactical aspects of games.

Telefónica Servicios Audiovisuales (TSA) will manage the fourth production block, focusing on contribution and distribution services. TSA brings significant technical capacity in international communications, having previously covered major sporting events including Champions League matches, Copa del Rey tournaments, and Olympic Games. Their expertise will ensure LaLiga maintains consistent high-quality transmissions across global markets.

Strategic decisions behind LaLiga’s broadcasting evolution

The selection process followed a comprehensive assessment where competing companies were evaluated based on both technical capabilities and economic factors outlined in the tender specifications. LaLiga’s commitment to enhancing its global broadcasting standards played a crucial role in selecting providers that could deliver superior production quality while maintaining cost efficiency.

The fifth production block, dedicated to content generation, remains unassigned after analyzing the received proposals. According to LaLiga officials, these services will be strategically integrated with other content requirements that weren’t included in the current tender. This approach suggests LaLiga is developing a more comprehensive content strategy that extends beyond traditional match coverage.

For football analysts and prediction specialists, these changes signal LaLiga’s dedication to providing more comprehensive data visualization and deeper tactical insights during broadcasts. Enhanced production quality often translates to better analytical coverage, which proves invaluable for those tracking performance patterns across multiple matches and seasons.

This restructuring represents one of the most significant shifts in LaLiga’s broadcasting approach in recent years. By partnering with industry leaders like HBS and TSA, the Spanish league aims to maintain its position among the world’s most visually attractive football competitions. The five-year agreement ensures stability while allowing for technological advancements throughout the contract period.

The end of an era: Mediapro’s departure from LaLiga production

Mediapro’s exclusion marks a substantial change in LaLiga’s broadcasting landscape. The Barcelona-based company had been a key partner in producing LaLiga content for many years, developing specialized production techniques tailored to Spanish football’s distinctive style. Their departure represents the end of a significant chapter in Spanish football broadcasting.

The decision follows LaLiga’s strategic review of its audiovisual needs facing an increasingly competitive global sports broadcasting market. Football leagues worldwide are continuously enhancing their production value to attract international viewership and maximize broadcast revenue. LaLiga’s partnership with HBS aligns with this global trend toward specialized sports production expertise.

For viewers accustomed to Mediapro’s production style, the transition may bring noticeable changes in how Spanish football appears on screen. HBS typically employs distinctive camera angles and graphical elements that emphasize tactical formations and player movement patterns – elements that sophisticated football viewers particularly appreciate when analyzing matches for potential outcomes.

This broadcasting evolution comes at a time when data-driven insights are transforming how fans interact with football. Modern viewers increasingly value detailed statistics and visual representations that highlight key performance indicators. The new production partners will likely introduce enhanced graphic packages that cater to this growing analytical approach to football consumption.

As the 2025/26 season approaches, these new partnerships will shape how millions of fans worldwide experience Spanish football. While the fundamentals of the beautiful game remain unchanged, the technical presentation and visual storytelling will evolve under new creative direction, potentially offering fresh perspectives on LaLiga’s tactical nuances and individual brilliance that make it one of football’s most captivating competitions.